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Friday, August 05, 2005

Blogs: Good and Bad

What is a good business blog? Clients like to know if they should blog and what
is a good blog if they decide to blog at all. Sounds like a Dr. Suess book, doesn't
it? So, what is a good blog? I decided to take a look around and see what constitutes
a good or a bad blog. If you agree or disagree, please post. As with most things
on this blog it has a SEO slant with a
hint of Internet Marketing bias.

The Good Blog

  • Useful, timely, well-written information with a cohesive theme and style

  • Writing in a personal, yet professional, first-person style

  • Provide easy opportunities for feedback on your postings

  • Reply promptly to comments and feedback. Show your readers you are active
    on your blog.

  • Clean and well-structured design. The purpose of the blog is to provide
    information, make it easy for your reader to do so.

  • Concise posts with clearly evident points and conclusions

The Bad Blog

  • Incoherent, irrelevant"ramblings" on a variety of topics

  • No opportunity for notification - bad.

  • Providing corporate information that should be on your website such as testimonials,
    press releases and other pure marketing efforts

  • Long posts without focus that become a soap box for your personal issues

This list is short and concise because creating a good blog is actually a task
based on common sense and crisp writing. This is one area where your company
can shine. The list of bad blogs far outweighs the list of good blogs. A small
amount of time and effort can reap rewards for your company, big or small.


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