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Wednesday, August 10, 2005

50 Million Americans Visited Blogs During the First Quarter 2005

We all know what they say about statistics, but just in case here is Mark Twain's quote, "There are three kinds of lies: lies, damned lies and statistics."

- Autobiography of Mark Twain

First Comprehensive Study of the
Actual Online Behavior of Blog Visitors Now Available


RESTON, Va., Aug. 8,
2005 –
comScore Networks today released a report detailing the scale,
composition and activities of audiences of Weblogs, commonly known as
“blogs.”  The report, which was
sponsored in part by Six Apart and Gawker Media, found that nearly 50 million
Americans, or about 30 percent of the total U.S. Internet population, visited
blogs in Q1 2005.  This represents an
increase of 45 percent compared to Q1 2004.


Other key findings of the Behaviors of the Blogosphere report


hosting services for blogs each had more than 5 million unique visitors in Q1
2005, and four individual blogs had more than 1 million visitors each


400 of the largest blogs observed, segmented by eight (non-exclusive)
categories, political blogs were the most popular, followed by
"hipster" lifestyle blogs, tech blogs and blogs authored by women

to the average Internet user, blog readers are significantly more likely to
live in wealthier households, be younger and connect to the Web on high-speed

readers also visit nearly twice as many web pages as the Internet average, and
they are much more likely to shop online


“The fact that we found 30
percent of the online population to have visited blogs clearly underscores the
commercial importance of consumer generated and driven media,” said Dan Hess,
senior vice president of comScore Networks. 

“It’s noteworthy that while the blog audience is already quite large and
growing, its demographic composition relative to the total population will
appeal to many marketers.”


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